Dos Equis "Most Interesting Man in the World" campaign is funny, it just doesn't promote the beer real well. So, you invented a guy that gives this endorsement: "I don't always drink beer, but when I do, I prefer it to be Dos Equis." I guess if I felt like having a beer, I wouldn't complain if it was the one I'm doing an ad for, but if it wasn't, I wouldn't be that upset either. Wow, I should have majored in Marketing.